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R - Region

North

East

South

West

Q2 - Duration of Business Relationship with AM/NS India

Less than 1 year

1–3 years

3–10 years

10 years and above

Q3 - Products Procured

HR

CR

GI

Color-Coated

Plates

Magnelis

Optigal

Section 2: Net Promoter Score (NPS)

Q4 - On a scale of 1 to 10, how likely are you to recommend AM/NS India to a peer or colleague? Where (1-6 = Detractors, 7-8 = Passive, 9-10 = Promoters)

Detractors

Passive

Promoters

Q5 - Please explain the primary reason for your score

Q6 - Key factors influencing your score (select up to 3)

Product Quality (Factor indicates how well does the product meet your expectations)

Delivery Timeliness (Indicates about the product reaching the customer within the committed timeliness)

Complaint Resolution (Are the customer complaints being heard, addressed & resolved in a swift manner?

Technical Support (Indicates how well are the technical/specification/product queries & clarifications being resolved & addressed)

Order Fulfillment (How will is the order management process , from purchase order , tracking to delivery and returns(if applicable) & does it always meet the ordered quantity)

Relationship Management (Indicates the how is the engagement levels of all the stakeholders of AM/NS India)

Brand (Indicates how good is the brand image and is it driving the customer to buy it)

Q7 - Have you recommended AM/NS India in the last 12 months?

Yes (If yes, to whom)

No

Q8 - If you gave a score between 1-6, what would improve your rating?

Q9 - If you gave a 9 or 10, what are we doing well?

Q10 - Compared to other flat steel suppliers, how do we rank?

Much Better

Slightly Better

Same

Slightly Worse

Much Worse

Section 3: Satisfaction Across Key Touchpoints (Rate 1–5 or N/A)

QR1 - Please provide your ratings

	1	2	3	4	5	NA
Brand Image/Recall
Market Pull for brand
Attractiveness of advertisements & Campaigns
Look and feel of the product
Consistency in quality
Industry standard specifications
Packaging quality
Technical Documentation - accuracy of information
Ease of dealing with sales team
Their knowledge of products
Guidance/advice received on applications
Frequency and quality of sales team visits
Size availability
Grade availability
Timely delivery of Products
Competitive pricing
Value for money

Section 4: Qualitative Feedback

Q11 - What do you value most in working with AM/NS India?

Section 4: Qualitative Feedback

Q12 - What challenges or issues have you faced recently?

Section 4: Qualitative Feedback

Q13 - What services or innovations would you like us to explore?

Q24 - How effectively has your designated key account manager supported your day-to-day business
requirements and addressed your operational needs?

Q25 - How would you rate the service centre's consistency and responsiveness in meeting your line’s
operational demands? (Drivers / Rating)

1

2

3

4

5

NA

Section 5: Future Business Intentions

Q14 - Likelihood of continuing with AM/NS India

Very Likely

Likely

Neutral

Unlikely

Very Unlikely

Q15 - Are you also buying from other flat steel suppliers?

Yes (If yes, please specify)

No

Q16 - What would increase your business share with AM/NS India?

Section 6: New Brands launched by AM/NS India

Q17 - Are you familiar with new brand launched by AM/NS India?

Section 7: Magnelis (in specific to Magnelis customers)

Q18 - How likely will you recommend Magnelis?

Very Likely

Likely

Neutral

Unlikely

Very Unlikely

Q19 - Have you seen brand campaigns for Magnelis?

Yes

No

Section 8: Optigal (in specific to Optigal customers)

Q21 - How likely will you recommend Optigal?

Very Likely

Likely

Neutral

Unlikely

Very Unlikely

Q22 - Have you seen brand campaigns for Optigal

Yes

No

i1 - Interviewer's name

P1 - Please capture a photograph.

R1 - Respondent details

	Details
Name of the respondent
Mobile
Email
Name of the organization
Designation
Consumer Segment
State
City
Type of Database

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